Corporate Brochure Design Solutions
Xiyue specializes in comprehensive brochure solutions for businesses, providing end-to-end services from strategic planning and creative design to precision production. We deeply explore core corporate values, integrating professional visual design with marketing strategies to create promotional materials that combine brand sophistication with high conversion rates. This helps businesses effectively communicate their brand message and seize market opportunities.
I. Preliminary Planning Stage
-
Define Core Objectives
-
Brand image display / Product promotion / Investment attraction / Event publicity
-
Target audience positioning (B2B clients / B2C users / Investors)
-
Desired outcomes (Increase awareness / Drive sales / Build trust)
-
-
Content Structure Planning
-
Basic modules:
-
Cover: Company LOGO + Core Slogan
-
Company profile (Within 200 words, highlighting strengths)
-
Products/Services (Key selling points + Application scenarios)
-
Success cases (Data-driven presentation)
-
Certifications & Honors / Partners
-
Contact information (QR code / Map / Social media)
-
-
Value-added modules:
-
Customer testimonials / Industry solutions / Technical comparison charts
-
-
-
Style Positioning Questionnaire
-
Industry attributes (Tech-savvy / Humanistic / Industrial style)
-
Color psychology application (Finance blue / Eco green / Medical white)
-
Competitor analysis (Differentiated design points)
-
II. Visual Design Stage
-
Professional Design Execution
-
Layout standards:
-
Grid system (8-column grid for professionalism)
-
No more than 3 font types (Sans-serif for headings to enhance modernity)
-
Image ratio ≥40% (Product photos + Scenario images)
-
-
Visual hammer elements:
-
Corporate IP image / Custom icons / Infographics
-
White space ≥30% (Enhances premium feel)
-
-
-
High-Conversion Design Techniques
-
F-pattern visual layout
-
Highlight key data with color blocks
-
Each page features a visual focal point
-
Spread design for grand presentation
-
III. Technical Execution Plan
-
Printing Process Selection
Budget Tier Paper Recommendation Process Suggestion Application Scenario Economy 157g coated paper Matte lamination + Four-color printing Mass distribution Mid-range 250g art paper Gold/black foil stamping + Partial UV Key clients Premium Leather-texture specialty paper Die-cutting + Embossed patterns Bidding proposals -
Digital Version Solutions
-
H5 e-brochure (Embedded in website/WeChat official account)
-
Clickable PDF version (For email marketing)
-
Animated MG version (For exhibition screen display)
-
IV. Quality Control Process
-
7-Step Review Mechanism
-
Copy proofreading (Avoid absolute terms)
-
Color mode confirmation (CMYK for print / RGB for digital)
-
Bleed line check (3mm added on all sides)
-
Resolution verification (300dpi for print)
-
Font outlining
-
Proof confirmation
-
Mobile adaptation testing
-
V. Budget & Timeline Reference
-
Design cost: ¥150-300+/page (Based on complexity)
-
Printing cost: ¥5-50/book (Minimum 500 copies)
-
Standard timeline: 15 working days (Includes 3 revisions)
VI. Innovation Trends Suggestions
-
Sustainable design: Soy-based ink / FSC-certified paper
-
AR enhancement: Scan cover to trigger 3D display
-
Variable data printing: Customized content for different clients
Implementation suggestion: Start with an 8-page basic version to test market response before upgrading. Include tracking in digital versions to analyze reader behavior for targeted optimization.